URBANSCAPE – Sustainable product of the year 2014 in Slovenia
Eco Fund, Slovenian Environmental Public Fund and the most distinguished business daily Finance, jointly organised, now already the 17th consecutive contest to bestow the Sustainable Product of the year award.
This time, Knauf Insulation participated in the contest with the Urbanscape product family. The new line of innovative products bringing solutions to numerous application segments has been, despite fierce competition, recognised as the best product of the year in terms of environmental and sustainability criteria valid in Slovenia. The prestigious title 2014 Sustainable product of the year has been bestowed to the Urbanscape product family on the grounds that the family comprises products which, in terms of design and functional flexibility in numerous applications, comply with the toughest environmental standards and sustainability requirements.
Considering the fact that the manufacture of these products is based on minerals found in abundance in nature, we managed to abstain from all additives in a unique needling manufacturing process, and create a stable fabric of intertwined fibres. This achievement has ranked our products highest according to the applicable sustainability criteria. On the other hand, environmental advantages of use of Urbanscape products in different application segments bring a reduced water consumption, more green areas, improve the quality of air in cities, provide better control over storm water, facilitate plant maintenance, provide greater energy efficiency and, last but not least, bring aesthetic solutions to urban environments.
From this year on, Urbanscape products are commercially available for green roof solutions in construction in landscaping, horticulture and leisure gardening.
The first market responses indicate substantial market potential for all Urbanscape products.
On the international market Urbanscape products are already used in the Netherlands, Germany and USA on green roofs, and intensive testing of Urbanscape application possibilities in landscaping and planting tree in arid areas in the Near East and Africa are currently underway.